For all those who thought Indians were lambs to the slaughter at Perth against the invincible Aussies were proved wrong by the spirited effort put by the Indian team. The Indians played like a team and did what mattered most- gelled like a cohesive unit. This was the mantra that earned them the prized test victory in Australia’s bastion Perth - The World’s Fastest pitch.
By the Perth test victory, the Indian team proved the critics wrong and did the unthinkable! There were many glorious moments in the match, in fact, in each session to be correct. From Dravid, Tendulkar and VVS Laxman’s fabulous and silken knocks respectively to Sehwag, Irfan and Kumble’s strikes one could say that the wall was built brick by brick. Continue reading ‘Indian Test Victory at Perth - some fascinating videos’
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For all those who appreciated the touching movie Taare Zameen Par and its emotional and touching rendition of Ishaan Awasthi’s (Darsheel Safary) roller coaster saga, let’s spare a thought for the people behind the movie who made it work. Well, that would include all those creative inputs one found in the film, right from the stars, rockets, fishes to planets that reflected the figments from Ishaan’s creative cauldron! Continue reading ‘Clay Animation in Taare Zameen Par’
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Branding involves a gamut of activities the sum total of which lead to the creation of the brand. But when the scenario is looked under the lens of rural market, the variables and dynamics of marketing and communication get redefined. Let’s take the case of India, a country which is witnessing robust growth and a booming economy.
The growth in the country is happening at a steady rate as foreign funds flow to fund infrastructure and consumer markets that seek to tap the rural domains in an extensive manner. So, how do the dynamics change with the change of settings i.e. from a urban market towards rural markets. Are the rules different in this case? Well, the rules may be the same but the perspective of approaching things might be different. In other words, it calls for looking at the scenario with a rural and pragmatic lens.
Continue reading ‘Branding strategy in Rural Communication’
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Brands are as large as the people who make them
With products flooding the markets consumers are getting a variety of choices when it comes to purchasing products. But it is not the most recent of product or one with low prices that sells the most. This brings us to think, what is it that determines a product’s voluminous sales and drives up its profit margins? And the answer to this question to a great extent would be THE BRAND behind the product that drives its sales.
Looking at a product, the consumer gauges it by the amount of benefit it offers. This in a big way goes to contributing what a product is at the end of a time span. In other words, the benefits offered by a product over a period of time determine the creation of brand value.
Continue reading ‘Building Powerful Brands’
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With competition in the consumer markets reaching new heights, more and more products are entering the market and filling the shelves of your supermarket or malls. In this light, the question that the companies face is, how does one get the EDGE?
Well, numerous strategies are being tried out such as viral marketing, innovative advertising but something that is gaining grounds steadily is Sensory Branding. This is being used by many companies as a part of their branding activities. Continue reading ‘Brand building through sensory branding …’
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