Archive for the 'Business' Category

18
Aug

Introducing 12 years life Everlight LED Bulbs

If one seeks to get brighter bulbs immediately thoughts about spiraling costs from electricity bills surface which is indeed a cause for concern isn’t it? ! Just imagine, if you could get both bright illumination, long lasting bulbs at the same electricity bill.

This has been proved true by a new LED bulb - “Everlight” which combines all the three at fantastic costs!

Everlight LED Bulbs

Everlight LED Bulbs

Continue reading ‘Introducing 12 years life Everlight LED Bulbs’

01
Mar

Secrets for Success in Retail Management

 bigbazaar.jpg

Recently I read the book IT Happened in India which is a compendium of thoughts from the Future Group stable and the thoughts of none other than the King of retail, Mr. Kishore Biyani. The book takes the reader through the evolution and the milestones in the business life of Mr. Biyani. Alongside this development it takes the reader through the evolution of the retail industry in India and eventually the coming together of the present Future Group. Continue reading ‘Secrets for Success in Retail Management’

24
Feb

Sensory Branding Unleashed..

Having talked about sensory branding briefly in the previous writeup, I was intrigued by this concept which according to me holds the key to many a companies and products success. I read this book on Sensory Branding called BRAND SENSE by Martin Lindstorm which talks at length about the untapped and unrealized potential of sensory branding.

The primary senses which sensory branding deals with are sight, smell, touch and sound. Well, these are the basic ones but not the only ones and one would discover many more with the passage of time. Continue reading ‘Sensory Branding Unleashed..’

10
Feb

Branding and Brand INDIA…

15
Jan

Branding strategy in Rural Communication

03
Jul

Reliance (ADAG) re-invented?




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