According to eMarketer, 2017 is predicted to mark a major milestone for Content marketing.
In this 10 minutes’ article, we will talk about how content marketing trends will shape your personalized content, digital marketing to engage with brands online.
I know you have already read many blogs about content marketing trends in 2017.
Trust me, this one will be different, Honest.
How I can write different?
Because I am not here just for sake of writing content and get a backlink for SEO juice. And let me let you, there are many content marketing trends, as a content writer you need to be consider if you want to up to date with marketing game.
According to CMI’s 2016 report, 88% of small and big businesses now using content marketing.
Content marketing was not only important in past years; it also plays a crucial role again in 2017. What trends to be missed in the previous year is no issue, we will show you in this post.
Trend 1: Focus on quality and let SEO wisdom sidelined:
If you write only unique and quality content you can get higher position apart from your competitors. Do not be topic specific, cover as many topics you can on different subjects. You can focus on few but high quality content topics. Do not rely on SEO Wisdom because not only users but also search engines prefer quality texts that deal with a specific topic and to describe them with matching terms.
Trend 2: Use Facebook and publish on Another Social Media platform:
Social networks are producing high traffic source, send their users on your blog. This is the reasons facebook come with its latest innovation, the Instant Article. With Instant Articles you can mashups of text, video, photos and maps, and produce more interesting content. Still Instant Articles in the beta phase, but soon you too can thus operate content marketing.
Trend 3: Content Marketing Algorithms and Robots Journalism:
The Web is full with the mass of information and more with confusing information. So, content marketing algorithms are developed and improved, this algorithm is easier, easier and can deliver a good information to users.
By improving content marketing algorithms, including the robot journalism is always sovereign. These are articles that are written by robots. Although they only handle simple subjects, but both the style and the information links are always better.
Trend 4: Focus on “Mobile First”:
Still Content Marketing is increasingly designed for desktop users, but the goal in 2017 should be for you to align your content strategy on mobile user behavior. For that you need in-depth knowledge about how your users behave in the use of smartphones, tablets. And what they expect in a specific situation of your content.
Trend 5: Content is still visual – Snapchat and Instagram:
Visual content is extremely successful and not just because of the time savings. If your target audience is young – rely on Instagram and Snapchat it is one of the best way to target your potential users.