Google Insights – A new tool for understanding search

Google has come up with another application called “Insights for Search‘. As the name suggests the application it deals with information regarding search keywords. What the application actually does is that when provided terms, it shows the search volume for the keywords entered from 2004 to present. The frequencies are displayed on the world map depending on the volumes in each part of the world for the respective keywords.

Google Insights Search
Google Insights Search

What is on offer from Google Insights?
As mentioned, it shows the volume of search for a particular keyword. So, to check out how the application works, “Long Tail” was entered in the search bar.

Search Bar
The search bar provides the following options to the user:

Google Insights Search Options
Google Insights Search Options

Search Volumes

Google Insights Search Volume
Google Insights Search Volume

The first set of information which appears is Search Volume where the information is displayed in a graph with numbers on the graph on the left side. The x-axis has Time whereas the Y axis comprises of search volumes. “The numbers on the graph reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time. They don’t represent absolute search volume numbers, because the data is normalized and presented on a scale from 0-100; each point on the graph is divided by the highest point, or 100.” (http://www.google.com/support/insights//bin/answer.py?answer=87285)

The right side has a list of topics which provide matter which pertain to the keyword, in the case being “Long Tail” that range from a copy of the book to Q&A.

The next in the series of information provided is Search volume for the keyword based on
Regional Interest

Google Insights Search Regional
Google Insights Search Regional

This piece of statistic shows the search volume for keyword in different parts of the world. There are two options provided, one for regional (which is shown above) and the other for city (shown below). The city hyperlink on the extreme top right provides the information breakup based on the cities in the respective countries. Each of the shaded region has an ‘on- mouseover’ function, whereby the user get to see the index search volume index for the particular region.

Google Insights Search Regional
Google Insights Search Regional

The final statistics is about the search term which displays all the terms which are related to the search term entered in the search bar. The rising searches head on the left side of the table indicates those searches which have experienced significant growth over a period of time.

Google Insights Search Terms
Google Insights Search Terms

So, who stands to benefit from it? It helps those who are on the content creation side as well as the advertisers who get category wise result as well as results for keywords which are showing greater volumes. The application could be said to be on the lines of “Trends” which is a little complicated to understand and not that well laid out. Maybe this is the reason that Google came up with Insight, which enables easy comprehension for the user and the advertiser. It might be possible that the two might be merged in the future as mentions one of the blog.

Perhaps somewhere Google realized that it is not providing information, but providing information out of which more people can make sense easily !