Building a business from nothing is hard work, and once you have passed all the necessary hurdles that must be leaped over in order to have a successful business, the work doesn’t even come close to stopping.
Many customers, both old and new, will always referrer to a company’s website when they are trying to get into contact with them or find out about the products or services that they offer. By creating a new website you can create a brand new look for your business. Make sure that your website is user friendly and offers a basic introduction to the business, as well as a background on the company, some FAQs, and of course a contact section. Making the website user friendly is a great way to ensure they’ll stick around on the site long enough to contact you with their business.
When bringing your company back out into the world you want everything to feel fresh and clean, almost like a new start but without getting rid of the old customers. A great way consumers recognise a business is through that company’s logo. When you emerge from your cocoon of internal redecoration, make sure you have a new logo to catch the eye of customers both old and new, something that they can pick out of a crowd or easily remember when explaining something to a friend or fellow worker.
So you’ve come back from the ashes and emerged anew, you’ve still got all of your old customers, but what about the new ones? New business won’t just start flocking towards you, you have to go out and chase it for it to notice you. Offering introductory offers for new customers or new products and services is a great way to pull people in enough to look into what you have to offer. Offer free trials or discounts on certain products as a celebration of sharing your revamped company with the world.
Getting your name out there can be hard, especially if you’re trying to do it all after reinventing your company, people may not realise that you have made any changes at all and will therefore not be compelled to see what you have to offer. Hosting events or even sponsoring a local team can get your name out there enough for people to ask questions and get to know the new company for themselves.
Remember that any positive change you make to your company will help no matter how big or small, but the main focus is that you, your company, and your workers are thriving. Keep your customers, both new and old, happy and you should be able to sail along smoothly. Good luck with the changes.