“SEO Is Always Changing”… Is the Myth True?? Getting Back To Basics

Search Engine Optimization For Business

The concept again & again keeps on alarming into our ear buds “SEO is too hard to stay on top of… it’s always changing” but is that statement testified?

The Ageless Fundamentals of SEO

Google’s algorithm is based on an academia-driven model of classification and citations that springs around keyword utilization as a method to decipher the topic of a web page and links from other sites (the “backlinks”) to conclude the relative authority of that site.

So, what if technology is speeding, the principles are still the same. Agree?

The basic principles are:

  1. Is the search engine able to reach your content? (Crawlability)
  2. What strategy does search engine use to organize and prioritize this content? (Site structure)
  3. Your content deals about? (Keywords)
  4. How does the search engine figure out that your content provides reliable information about this topic? (Backlinks)

If you website is all made to help Google and other search engines in answering these 4 questions well, congratulations, you have got all the basic fundamentals of search engine optimization in your hand.

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Businesses presently, starting out with a tight budget, all need to know these 4 baseline concepts:

1. Crawlability

You are claiming your content to be superfluous but hold on! Is the search engine able to reach it? No? Your traffic is missed lad.

The scenario indicates that crawlability of your site is extremely important nut in formulating a solid SEO foundation.

For your content to get searchable & rank as a priority in the search results, a search engine must be able to:

  • Access your content (especially, pages that you want to rank)
  • Read the content

Though being a technical task, this area is related to our next point which is good site structure; otherwise, you require code adaptation & use of SEO plugins if your site is made on WordPress.

2. Site Structure

Crawlability is incomplete unless you aren’t helping search engines in understanding the pecking order and relative importance of that content.

Though seems tempting to think that every page equally deserves to be ranked, failing to structure your site in a hierarchical way often makes the impact of your wealthy pages as ‘diluted’.

Prioritize your most important pages & then structure the rest of the site accordingly around them.

3. Keywords

Once your created content is made accessible to crawlers, the next step is to be pretty sure that you are giving out a right picture of what that content is all about; to better understand them which search queries your pages would be applicable to. This is the area where keywords come into the mix.

What the search engine wants from you in terms of keyword usage is that:

  • Resolve the queries that real people actually have about your topic
  • Use the terminology that real people (your target audience particularly) can spot out & use to refer to your topic
  • Use the term in the way that Google thinks your browsers use it (‘search or user intent’ precisely)
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Not to skip this thing that you should always target one primary keyword per page (no long tailing please). Yes, it’s not bad to include “secondary” keywords, connecting with the primary keyword directly (like, category v/s subcategory).

4. Backlinks

The next longstanding ranking pinch is the backlinks i.e., number of links from other sites to your content.

When other websites are made to link to your site, it helps to resolve the key question: “Do other people see you as a trustworthy resource?”

The search engine aims to provide exact and complete information to people’s queries. The more your content is trusted by others, the more that highlights its value of that information and your authority as an expert.

When Google glances at a site’s backlinks, they are somewhat, unintentionally doing the same thing that we humans do after reading reviews and testimonials to decide for your next product purchase, favourite movie or best dine – in weekend restaurant place & that is recommendations.

Not every backlink is treated equally when it comes to boosting your site’s rankings. Each one of them is weighted differently according to how Google rates & views the quality and authority of the site that’s indulged in linking.

Though it can be little confusing at times, but when you look at it within the context of recommendation, it becomes much easier for you to understand whether the backlinks your site is collecting are helpful or not. You can also take help of affordable Link building services provided by SEOnado.

Does anything about SEO actually change?

If SEO is really this much simple, why do people keep on roaming about its changes all the time?

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The hard fact is that no matter whatever tactics and strategies you opt to pursue, the important thing is that all your efforts must be directed towards:

  • Optimization for your main keywords.
  • Clear site structure.
  • Make your site accessible.
  • Get more backlinks from more sites, while not comprising upon the quality of the site and also of the backlinks.

End Goal Is Always the Same

SEO is always roundabout & yes, it doesn’t like to stay fixed but what stays same is the end-goal.

Google and the other search engines make money via paid click through ads & e-advertising so, in order to trap more users they are bound to provide a great user experience. Therefore, their ultimate goal is to give the searchers the best possible information they can in the handiest way so that people won’t dumb out their SEO service.

For that reason, the SEO’s fundamentals are still breathing but technology & tactics are reshaping!


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