Tag Archive for 'advertising'

24
Feb

Sensory Branding Unleashed..

Having talked about sensory branding briefly in the previous writeup, I was intrigued by this concept which according to me holds the key to many a companies and products success. I read this book on Sensory Branding called BRAND SENSE by Martin Lindstorm which talks at length about the untapped and unrealized potential of sensory branding.

The primary senses which sensory branding deals with are sight, smell, touch and sound. Well, these are the basic ones but not the only ones and one would discover many more with the passage of time. Continue reading ‘Sensory Branding Unleashed..’

15
Jan

Branding strategy in Rural Communication

Branding involves a gamut of activities the sum total of which lead to the creation of the brand. But when the scenario is looked under the lens of rural market, the variables and dynamics of marketing and communication get redefined. Let’s take the case of India, a country which is witnessing robust growth and a booming economy.

The growth in the country is happening at a steady rate as foreign funds flow to fund infrastructure and consumer markets that seek to tap the rural domains in an extensive manner. So, how do the dynamics change with the change of settings i.e. from a urban market towards rural markets. Are the rules different in this case? Well, the rules may be the same but the perspective of approaching things might be different. In other words, it calls for looking at the scenario with a rural and pragmatic lens.

Kirana Stores INDIA

Continue reading ‘Branding strategy in Rural Communication’

01
Jan

Brand building through sensory branding …

With competition in the consumer markets reaching new heights, more and more products are entering the market and filling the shelves of your supermarket or malls. In this light, the question that the companies face is, how does one get the EDGE?

Well, numerous strategies are being tried out such as viral marketing, innovative advertising but something that is gaining grounds steadily is Sensory Branding. This is being used by many companies as a part of their branding activities. Continue reading ‘Brand building through sensory branding …’





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