What is a brand? Out of the numerous ways one define the term brand, it could be said that brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of a distinctive product, service, or concept.
Branding is the process of creating and disseminating the brand name. Brands are built over a period of time and are not built overnight. Many a times it so happens that a company is identified as a brand owing to the products which it sells or the intangible attributes which get associated with its products. Continue reading ‘Branding and Brand INDIA…’
Brands are as large as the people who make them
With products flooding the markets consumers are getting a variety of choices when it comes to purchasing products. But it is not the most recent of product or one with low prices that sells the most. This brings us to think, what is it that determines a product’s voluminous sales and drives up its profit margins? And the answer to this question to a great extent would be THE BRAND behind the product that drives its sales.
Looking at a product, the consumer gauges it by the amount of benefit it offers. This in a big way goes to contributing what a product is at the end of a time span. In other words, the benefits offered by a product over a period of time determine the creation of brand value.
Continue reading ‘Building Powerful Brands’
With competition in the consumer markets reaching new heights, more and more products are entering the market and filling the shelves of your supermarket or malls. In this light, the question that the companies face is, how does one get the EDGE?
Well, numerous strategies are being tried out such as viral marketing, innovative advertising but something that is gaining grounds steadily is Sensory Branding. This is being used by many companies as a part of their branding activities. Continue reading ‘Brand building through sensory branding …’
