It seems just yesterday as if one saw the Tata Docomo enter India with advertisements on television but the fact is that that Tata Docomo in India turned one year old on June 10th 2010. And in this one year the telecom service provider has achieved many a milestone ranging from a burgeoning subscriber base to several value added services.
The provider was the first to break away from the conventional number starting from 9 and the unique mobile numbers of Tata Docomo. This differentiation continued with several more add-ons in this period. The commercials of Tata Docomo were also creative and effective in establishing the player in the telecom space. Starting with a signature tune, its commercial ranged from the train advertisement
Tata Docomo Theme Friendship Express Ad:
Tattoo advertisement – Tata Docomo TVC – My Song – Tattoo:
to animated green and pink advertisements – Tata Docomo Seesaw:
One would have to say that Draft FCB Ulka’s creative advertisements stuck a chord with the subscribers.