The Pinterest Revolution

I’m sure everyone’s wondering what’s all this hype about Pinterest which is basically just a social book marking site where users can collect and share photos of their favorite things, activities, interests etc. So what’s new that has made this photo sharing site such a rage in a short time?

Pinterest
Pinterest

It lets users create theme based pinboards for inspiration and idea sharing! One can either like a picture of re-pin it to their board. Pinterest’s aim is to “connect everyone in the world through the ‘things’ they find interesting”.

The website created by Paul Sciarra, Evan Sharp and Ben Silbermann is managed by Cold Brew Labs and funded by a small group of entrepreneurs and inventors. The site was launched in March 2010 and was operational on an invite-only basis. Within a year it had 10,000 users and the launch of the iPhone app brought in and unexpected amount of downloads. On 16th Aug 2011 the website was listed among Time Magazine’s “50 best websites of 2011”. It’s one of the fastest growing social networks online, third-largest next to Facebook and Twitter. Millions of people are talking about social media’s overnight sensation. Once it reached 10 million users in February in record time, the buzz peaked 373% over 2 months with 119,000 social mentions!

A research from RJ metrics came up with some interesting findings about pinterest:

  • The top source for Pinterest photos is Etsy, however it only accounts for 3% and Google images ranked a close second
  • 80% of the pictures from the site have been either re-pinned from someone else
  • With the recent media hype surrounding Pinterest, user sign-ups have skyrocketed.

So why is Pinterest any different from other photo-sharing sites like Instagram? Although they basically serve the same purpose the main difference is with the way they’re used. While Instagram is used by people for sharing personal photos, Pinterest is just about uploading photos which you find interesting on the net. Instagram allows you to apply filters to photos while photos on Pinterest cannot be altered and are uploaded in their pure form. Pinterest has a beautiful interface which is not only inspiring but its visual layout is better for amazing photos. Another difference is that on Pinterest who you are is not important but what you like is! Although instagram has better social integration and shareability still it’s just and iPhone application but Pinterest is for everyone!

10 Things we love and hate about Pinterest - infographic
10 Things we love and hate about Pinterest – infographic