When it comes to email marketing, the best practices begin with learning and understanding the basic etiquette’s of email, before even drafting, designing or sending out an email campaign. Below are some of the basic tips known to be practised by the best email marketing campaigns, on regular basis.
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Fixing Delivery issues
In an email marketing campaign, it is absolutely essential to deliver the promotional emails to the user’s inbox. What’s the point of sending an email if the user doesn’t see it in his inbox to open and view it, otherwise? Hence, its important to solve the delivery issues, including emails reaching spam folders, users complaining about unwanted emails, emails sent to spam traps, etc.
Testing Email Content
Testing the email content before sending out promotional emails to the clients is equally essential. Running the content for a spell check, incorrect or incomplete information, broken links, image resolution, etc., can help you avoid errors. Practising sending out test emails to check how the email appears to the customers can help you ensure that all the information and links given are correct and working.
Avoiding Spammer Content
The idea behind reaching out to customers using email marketing platform is to create brand awareness, build trust, provide business, product or service information, gain loyal customers, etc. Hence, its best to practice sending genuine emails containing relevant information, free from spammer content. Some of the known words that contribute to spam include free, deal, urgent, win/won, etc. Therefore, avoid the spammer words or phases at all cost.
Avoiding Phishing Links
Emails with Phishing links, like spam emails, are unwanted and trick people into believing false information. Such links are used by cheaters to get traffic to their website with every click or to get access to user’s personal information, including passwords deceivingly. Hence, it’s best to avoid such links.
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