The present time marketers are under the pressure to achieve an objective with limited means or a budget. As the gap between business-and-customer is reducing more and more, the marketers are challenged to build and maintain a personalised relationship with customers, to connect with their audience in a highly targeted setting.
“No marketing category has the longevity of email marketing. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer,” as pet the VentureBeat report.
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Email Marketing is the most powerful source, due to the following reasons:
Deliver the Message
The basic motive behind email marketing, or any form marketing for that matter, is to deliver the message across to your targeted audience. In the case of email marketing, a massive volume of emails, up to 90%, are delivered straight to the recipient’s inbox. This is due to the fact that the customers or potential customers have actively signed up for the email newsletter. Unlike the social media platforms where the advertisements are flashed without the user’s consent, email marketing is decidedly chosen and subscribed. Hence, it’s an easy and effective way of delivering the message related to your product/service.
Reach Larger Audience
Image source: smartinsights.com
It has been recorded, year after year, that email marketing has the largest audience reach. It would be surprising to believe, taking the social media boasting into consideration, especially in the recent past years, but statistics clearly state that email marketing is the most effective source of reaching customers or potential customers. This is due to the blatant fact that all the active users of internet possess an active email, or multiple active email addresses thus, making email the widest reaching platform.
Longevity of Email
As email is a highly personal platform for an individual’s use for communication, be it for work, family or friends, it has a long history of being stable and everlasting. Unlike social platforms, the people you communicate with, using email, contain vital information and hold a great deal of importance to email users. Ever since the first promotional email was sent in 1978, to about 400 customers, the email marketing has grown and evolved tremendously.
High Conversion Rate
Any form of marketing is focused on driving conversions.
“Regardless of whether this is in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal for marketers is to turn potential customers into paying customers.”
Therefore, email Marketing, being the most powerful platform for conversions, is preferred over various other marketing channels, including Facebook or Twitter. According to a Monetate survey, 4.24% of customers visiting from email marketing actually make a purchase, as compared to customers visiting via other sources.
Highest Return on Investment
Statistics Source: lyfemarketing.com
Email marketing generates the highest return on investment (ROI). On every $1 spent on email marketing, the company can expect to generate up to 38% of revenue, as per the marketer, Neil Patel. According to Statista, the number of e-mail users worldwide is forecasted to rise to 2.9 billion users by 2019. The increase in the email users will allow the marketers to reach out to more potential customers that will lead to an increase in ROI.