How has Joomla fostered the evolution of SEO?

Local SEO

SEO has been important since the dawn of Google and other search engines. It will always be important since the digital market is one of the most competitive places to be. Your expertise on the matters of search engine optimization will determine the future of your website(s).

No matter what you are trying to sell, SEO will help you reach out to your target audience and meet your sales goals. Joomla is one of the reputed website builders cum CMS platforms that have been helping numerous entrepreneurs and online marketing services in San Diego create, maintain and optimize their websites.

Extensions to keep your site on Google’s map

Joomla gives every builder and admin the basic tools, settings, and codes that they need in their endeavor to optimize their sites for search engines. Nonetheless, you can extend the SEO-friendly nature of your site by including one or more of the extensions from Joomla directory. EFSEO or Easy Frontend SEO, sh404SEF, JoomSEF, SEO Simple and Tag Meta are few of the efficient SEO extensions on Joomla that can change the way your visitors find your website and your ultimate visibility on any search engine results list.

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These extensions can guide new users to SEO-friendly practices including construction of meta tags, the addition of meta descriptions to posts/pages, the addition of title tags, screening keywords, monitoring external references, support for Robots and canonical tags, customization of 404 Page Not Found tags and management of 301 redirections. Joomla is making it a lot easier to take care of all aspects the matter to Google and other search engines by providing comprehensive toolsets for managing them all.

Replace your default URLs with human-friendly URLs

Before you move on to SEO extensions, exploring your search engine friendly URLs from your SEO settings sections should help you create easy-to-find web pages. This option can replace your default URLs with dynamic, human-friendly URLs that Google search engine spiders can easily crawl and index. URL Rewriting is another option that can help you replace the default URLs manually with links that read better and make more sense to your human users.

As of 2018, Joomla is paying a lot of attention to user experience. Therefore, you will find a lot of extensions and settings that humanize your Joomla website. While you are exploring the new options, do not forget to rename the htaccess.txt file to .htaccess.

Your images need some attention from Google too

Most Joomla websites forget all about their image files, while they are optimizing their text content for search engines. Joomla allows you and all other users to pay due attention to their image files. Let us start with the importance of the robots.txt file. This file tells the search engine bots about all the components of your website you do not want to index. Now, during the time of installation, Joomla generates no-follow tags for the entire images directory. This tells the search engines not to index the image folders.

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Not indexing image folders have one huge disadvantage. Whenever your target users are running image searches, none of the images from your website will show up even if they are pertinent to those searches. Images bring a huge portion of traffic thanks to mobile browsing and Google Image search updates. What you need to do is go ahead and remove /images/ from the site’s robots.txt file. This will allow all search engine spiders to crawl and index the image folders.

Keep your sitemap fresh and updated

Next, you need to install a good sitemap generator. You can generate sitemaps in the form of XML or HTML. In either case, your target should be to facilitate easy access to the spiders for indexing and updating of existing indexes. OSMap is one wholesome Joomla extension that enables webmasters to generate accurate sitemaps of their websites in minutes. Another way to boost SEO using extensions is by enabling an SEO component. These are third-party SEO extensions for Joomla users, whose sole purpose is to increase website visibility. They help you stay in line with the latest Google Webmaster guidelines. If you want to know how your website is performing in the organic search front, you need to seek help from Google Webmaster Tools.

Website SEO is the only way you can save money, time and improve your visibility to your target audience. Sponsored ads, CPC and PPC campaigns can only get you as far as your money will go. Without the basics of SEO, it is impossible for a website to find a loyal audience. Search engine optimization is the difference between a website with no fresh visitors and a site booming with new visitors every day.

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Author bio: Dennis Kramer is a leading strategist for some medium and large businesses online. His online marketing services in San Diego have carved steady followership for him.

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