You probably know that SEO has been changed dramatically over the past few years. Tactics like keyword stuffing, thin content, building spammy and irrelevant backlinks to achieve rankings in
Google are long gone.
Today, Google honours only those websites that follow their guidelines and satisfy users. Here are the SEO tips and tricks given by some of the established and renowned SEO experts in the industry.
“Providing an excellent level of unique, helpful content is crucial. Avoid duplicate pages, terms, and especially plagiarism. Engaging content will not only encourage customers to return to the site, but also to link to it organically, establishing more traffic and back-links. Those attempting SEO can benefit a great deal from using Moz Pro, which gives a breakdown of the page, as well as suggested changes to ensure your page is fast, friendly, and fruitful.” – Brandon Safford, founder and Principal of Small Business Analytics of Texas (SBATX), Member: IEEE Fort Worth, and HEB Chamber of Commerce.
“Write valuable, unique content with a keyword sensitivity (do keyword research but don’t spam up the title) and then make sure people see it by advertising it to key audiences via Facebook. Then we can get organic links as deserved.” – Brian Carter, bestselling author, IBM futurist and one of LinkedIn’s top 25 social media experts. He’s built marketing programs and keynotes for Microsoft, NBC, Universal and more.
“Links is a little less powerful tool to rank high today but still powerful. Its also the hardest part in SEO. Onsite SEO, you fully control all actions but for off site SEO, you still have to rely on others to “help” you. Make sure you have linkable content for the vertical of sites you are asking for help”. – Christian Rudolf, founder and head of SEO at Topdog SEO.
“Focus on what users want is the ultimate SEO strategy. Even from a technical point of view poorly optimised websites, which however supremely cater to their audience needs and expectations do well in Google Search. Google loves websites which are appreciated by users. Nowadays, providing an Uber fast online service is part of providing an excellent experience to users and goes well hand in hand with the unique selling proposition which remains prerequisite for any lasting, substantial online visibility for a brand.” – Fili Wiese, a renowned technical SEO expert and former senior Google Search Quality team member.
“Effective promotion is about attracting attention to your site and content, and done well, this will attract links. You need to learn how to reach media and bloggers, and to gain their trust, and to show them something that is worth their writing about. You should also actively develop influencer relationships because these can bring a lot of leverage as well. I know, this all sounds like hard work! But, it’s the type of work that leads to sustainable competitive advantage, and that leads to long term success in SEO.” – Eric Enge, CEO of Stone Temple, a 70 person digital marketing firm. Eric is also co-author of The Art of SEO.
Play to your Strengths
“Pick your battles and play to your strengths. Generally, your strength will be your knowledge or your experience – the more you can prove that knowledge or experience, the more you’ll engage people, get them to come back & convert them. We are seeing that the quality of content and design is being rewarded because Google is clearly measuring engagement – i.e. dwell time, pages per visit, whatever signals matter most within your area.”
“Behind that you need a solid foundation of technical excellence and a common-sense strategy where you focus on a particular area, and you prove that you’re the best. It’s not just about keywords, it’s about owning a whole topic and covering as many bases as you can within it that are relevant to you. Google only wants to return the best search results (so that people keep coming back to Google), so focus on being the best search result.” – Gareth Cartman, Director of Digital at CLD, a Berkshire & London-based digital agency working with organisations such as Johnson & Johnson, Hytera & UCAS.
Context & Depth
“It’s not enough to add keywords in your title, meta tags and body of text – Google is looking for context & depth, not just content. We’ve seen huge success and big jumps in ranking by focusing on providing depth around a keyword, which means figuring out the related keywords and writing articles that cover that topic in-depth.”
“This is the age of semantic search. Google is going to rank your content higher if your page has the best, most up to date, thorough and valuable content out there on that topic. This means taking your subject, doing competitive research, and writing something better than everyone else ranking for your keyword.” – Gregg Anderson, co-founder and director of business development for 41 Orange Marketing.
SEO & More
“If you are just doing SEO you are really missing out. It should be a component of your digital advertising and because Google favours sites with branded traffic to a degree, it helps to have those other initiatives to support your rankings. That also helps with Google’s new artificial intelligence ranking factor.” – John Lincoln, CEO of Ignite Visibility and one of the top digital marketing consultants in the industry.
“You need to utilise a combination of strategies I would say: a search engine optimised & mobile friendly website, on page SEO, Social Media signals and engagements with your content and of course quality backlinks amongst numerous other factors.” – Dennis Koutoudis, Founder & CEO of Linked Super Powers.
Well, if you’re not getting the traffic you want, and also want to take your SEO to the next level, then, these experts’ Search Engine Optimisation tips will help you get where you want to be.
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