First impressions matter and your website is one of the best ways to make the best first impression you can. But sometimes those calls you keep waiting for, don’t show up even after you have set up your online presence based on your research and data you have gathered from it.
For example, you know that grammar and spelling mistakes scare customers away and you have used tools to fix each mistake and go over your text enough times to know that there is no way there are mistakes on your website.
Most common mistakes to avoid when building your Business Website
Many similar things can harm your business. Here is a short list of some of the most common but also the most deadly mistakes you can make on your website.
1. It’s not mobile friendly
More and more people consume content on their mobile devices, in 2017 52,6 % of traffic came from mobile. This means that you have to give them something more than just a simple pinch and zoom. Even responsiveness is not enough in most cases. People want more.
A great strategy is to create separate customer journeys for mobile and desktop devices. This way you could maximize your conversions on both. Take the screen size into account, the way people use the phone versus how they use the desktop, speed of your pages etc. It all matters when it comes to optimizing for mobile.
2. There is no contact information/ There is too much information
Any website should have information about the company that’s easy to find. If there is none on the home page – as there should be – then the contact page needs to display it. A phone number in the header is a good idea, maybe even an email. Let your users know if they can text you via any of the messaging apps, social media apps or any other way.
Giving out too much information can seem like a good idea, but you’ll just overwhelm the users. They are not all that interested to learn about you. Find a balance between the two and stick to it, only updating information when necessary.
3. No clear CTA’s
If you want your users to do something, you can’t just expect that they’ll do it – you have to guide them towards it. So, for instance, if you want them to buy a product of yours, include a visible, attractive CTA that will grab their attention. Make sure that it’s not too long or too short but just right to make your offer sound good and appealing to click on. The same can be done for any other kind of CTA.
4. Loading takes forever
40% of the users say that they would leave a page that takes longer than three seconds to load.
Speed of your pages matters. People are not keen on waiting for more than a few seconds. This is why you need to optimize each element of your page so that it increases the speed of your website instead of slowing it down. Especially on important pages like your checkout pages, loading speed needs to be optimized if you want to get conversions.
5. Outdated design
Some of design trends that were popular a decade ago still exist on some websites. This could seriously harm your business. An outdated website means that your product is not popular and not in accordance with trends or new technology advancements. Good design makes your website and your business seem legit in your customer’s eyes. Hire a professional to create a fabulous design that your users will love too.
6. Lack of fresh content
Another thing that could ruin your reputation and make your users doubt you is the lack of newly updated content. Just like you have to stay up-to-date on design trends, marketing and social media trends, you also need to listen to your users when it comes to content. Content marketing generates 3 times as many leads as outbound marketing and costs 62% less.
You may notice that they are leaning towards visual aspects of content. The good example is infographic from Ox Essays 12 foreign phrases which became viral in a few weeks. So you can try to focus on visual content like infographics, videos, images, etc.
‘Try to find a happy balance in the amount of text you have on one page. It may be higher or lower and it can certainly vary at times but you should be certain about what suits your niche and your audience the most. Length of the content can often determine how good a post or a piece of content really is. ‘ says Glen Allen, a content writer from Academadvisor.
You should also be concerned by plagiarism. If you hire writers, you need to check each piece thoroughly. They might not mean to plagiarize but what we read so often stays in our head and it easily ends up on the page. Use tools like Copyscape or UK services reviews.
When designing a website, there are a lot of things that can and will go wrong and a lot of things that you can make a mistake with later when operating and working on your website. This is why you need to see these and see these ways of fixing the mistakes – you’ll be on your way to success.
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