With more and more pith and vigor every day, the UK public is being told that it really should be looking toward organic clothing as the only clothing for the future. A veritable arsenal of outspoken supporters is growing by the day and trying to push the message that in order to have any real beneficial impact on the environment for the years and decades to come, the public as a whole needs make concerted efforts to favor organic clothing, or ideally switch to organic clothing exclusively.
The question is therefore – is organic clothing just another fad with little to nothing of value, or is it really the way of the future?
First of all it is of course vital to clarify what organic clothing refers to. In the simplest of terms, organic clothing is the kind of clothing that has been made not only of 100% natural and organic materials, but by way of a process that is also 100% organic and uses no synthetic products, chemicals or compounds. This is where true organic differs from standard ‘natural’ clothing as in the case of the latter, the material may be organic but the process used to create the garments is anything but.
As far as motivation goes, it’s a simple case of trying to prevent tens of millions of tons of harmful toxins and chemicals finding their way back into the Earth and ultimately our water supply every year, resulting from mainstream manufacturing techniques. Organic manufacturing produces not a single shred of anything that stands to harm the planet or its people, which of course sounds like a pretty appealing concept.
As far as the buyer goes, the immediate benefit of 100% organic clothing is the distinct lack of chemicals and toxins which otherwise would solely creep into the wearer’s body and not exactly benefit their health. They are among the most comfortable clothes and fabrics to be found on the face of the Earth, can be used to create any styles and designs possible with synthetics and are also considerably more hard-wearing than their conventional counterparts.
And of course, there’s also the satisfaction that comes with doing the so-called ‘bit’ for the planet that everyone should be doing.
And the Downside?
It is of course anything but a one-sided story however and there are still plenty of critics having their say. For one thing, organic clothing as a whole is still considerably more expensive to stock up on than regular clothing. The reason being that it is in lower demand and thus in shorter supply, which inevitably leads to higher prices, if only slightly.
And then there’s the on-going argument that so many organic clothing suppliers are not in fact offering anything of the sort. They use the moniker either deliberately or due to their own misunderstanding of the subject and summarily charge higher prices for standard High Street wares that aren’t close to organic.
All in all, it’s really a situation where the organic clothing industry really does have an incredible amount to offer but will not reach its potential until demand is sufficiently high. And demand won’t reach such heights until supply increases and prices fall, which is something that depends 100% on demand.
It’s a bit of a circle that’s become stuck, truth be told.
By Lisa Morton
Lisa Morton considers herself the antichrist to the mainstream fashion world, priding herself not on blogging what we all should be doing, but rather what we’re doing wrong. She shares a home with her partner of four years where he has amassed a quite bewildering tweed blazers collection.
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