The power of data visualization has gained massive popularity in Social Media!

Infographics are the latest tool on the social media circuit to have caught the fancy of users around the world. Be it marketing a product, disseminating information or just sharing and idea/ thought, Infographics have caught on like fire. Data visualization adds a new dimension to a page which earlier was drab and boring.

Infographics: Visual Storytelling is Framed Beautifully
Infographics: Visual Storytelling is Framed Beautifully

“Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process information.”
Source: Infographics on

In today’s day and age where it has become extremely difficult to grab eyeballs and where the internet has become saturated with the use of blogs and run of the mill content, an Infographic comes as a breath of fresh air. Readers these days are hard pressed for time and they want something different from the usual to encourage them to read and process the content in a shorter amount of time. They’re sort of like flash cards for adults, which break down the content and present it in the form of imagery so that it’s easier to read and remember. There’s more chance that you’ll remember a photo or video more than written content so Infographics are being more extensively used for brand engagement these days, and logically too, visuals rule! Take a look at the monumental success of Pinterest and Youtube which continue to produce hoards of original content in response to user demand.

Also Read:   Eat Out of Your Own Palm. How Eating Out has Changed Over the Years
Introducing Framed: imaginative approach to social media storytelling.
Introducing Framed: imaginative approach to social media storytelling.

Companies are aware of the fact that visual media has more effect and retention capacity and hence are a more effective way to share their stories. In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates. And they shared videos 12 times more than photo and text posts combined. If you still aren’t convinced check out the Infographic below and tell me what you think in the comments!

Join thousands of subscribers

And get updates as and when we publish new, informative and research based posts!

Thank you for subscribing.

Something went wrong.

Want to Support WittySparks? Why not use these links to buy stuff from Amazon US and Amazon IN. Maybe little purchase from these sites may help us to cut down our expenses. Thank You.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.