Knowing and understanding your customers is the basic rule of any business, and no matter what business course you take this primary rule always remains constant. Customers determine the fate of any business and they are the reason why you are running a business in the first place.
Who is your food truck customer?
As a budding food truck vendor you must spend most of your time studying your customers, try to decipher their behavioral traits and understand how they encounter different situations. Understand your customer needs gives you an undeniable leverage over your competitors. This post will assist you in understanding your customer needs and how you could utilize this valuable information to your advantage.
Understanding your strengths and using it to tackle the competition is what business gurus teach their disciples. You must understand that turning one time customer into a returning one takes much more than food alone; of course food plays a big part but your customer service and the way you and your staff interact and treat your customers are also equally decisive factors. Food business has perhaps the most competitive playing field, where a small mistake could cost your big time. Moreover you are fighting on multiple fronts, so you need to choose your battles wisely. Knowing what a customer thinks of your business rival gives you a competitive edge over them, so don’t hesitate in extracting this information from your customers.
How to figure it out?
Customer analysis is an important component of consumer studies, and there is much more to it than what customer is ordering. Knowing their eating patterns and general likings and disliking would help you fashion a campaign that could hit bull’s eye from day one. Remember that you are working in both food and services industry, it’s a deadly combo if you get it right, but a wrong turn could potentially finish your business in one blow. Good news in service industry travels fast but a bad news travels at a much brisk pace and this is why you should always be careful. Learning why your customers come back would lend you a major insight, which could help you propel your business. There have been instances where service forces customers to revisit your truck; in other scenarios customers would return just to try that one particular dish.
You should also be aware of the fact that what exactly your customers expect from you, how they feel about your brand and how do they associate with your truck. If you are craving wild success then you need to pay special attention to your customers, ask them how they feel about your truck and how often would they recommend it to their friends and peers. Build a strong relationship with your customers this would in turn help you build an everlasting customer base. Businesses are all about building relationships, people spend ridiculous amounts on marketing but it is of absolute no use if you fail to connect the right chord. Invest and spend your energies in places which would help you uplift your business.
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